"Joel kept me very intrigued the entire time and I learned
so much. The "car door" story was so powerful. That image will stay
with me for the rest of my life."
™
is business diversification.
Creating
multiple streams of revenue
Watch this
video
Revenue
Octopus™
It’s imperative for small, rapidly
growing businesses to developdiverse
revenue streams. Not only will multiple
“tentacles” insulate the business in the
event that individual revenue streams
produce less revenue than expected and
from seasonal fluctuations, multiple
revenue streams provide enormous
opportunity for business expansion.
You’ll be introduced to the four types
of revenue stream categories
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