Revenue Octopus™

Program Title
Building a Revenue Octopus™ to Create Explosive Growth to Create Explosive Growth

Program Sub-Title
Forget about Squeezing Tomatoes and Create Revenue Watermelons Instead!

Program Description
Small, rapidly growing businesses must develop diverse revenue streams. Not only can these multiple tentacles protect the business from a slow-down, but they also provide enormous opportunities for business expansion.

Revenue Octopus™ Part One introduces the concept, showing ways you can identify these opportunities. Participants discover the four revenue stream categories -- personal services, "one-off" or transactional, recurring and passive or asset-based revenues -- as well as their individual attributes and advantages. Find out ways to evaluate your own revenue streams, and discover ways to monetize knowledge, skills and assets to create even stronger profitability.

Revenue Octopus™ Part Two further explores strategic monetization skills before moving into an in-depth Part Two further explores strategic monetization skills before moving into an in-depth marketing discussion. Participants learn ways to identify the drivers that lead to the accomplishment of sales objectives and development of winning messages that describe products or services using compelling clarity. Participants learn how to pinpoint what they really sell, the benefits buyers seek and ways to successfully articulate them. This session coaches participants in the art of setting and meeting sales goals, tackling business issues proactively, defining who you want your clients to be and how you can best reach them. You also learn sales channels, resources and forces, commission structures, fall-back positions, up-selling and pricing.

	"Joel’s advice and passionate delivery motivated and inspired me with the entrepreneurial spirit compelling me to take control and take action now." - Robert March, San Bruno, California

Participants Will:
Understand the Reasons for a Revenue Octopus™
Identify the Types of Revenue Streams Available
Clarify the "Business of Money" Definitions
Grasp Strategic Skills for Monetizing Assets
Roll-out Marketing Programs for Each Revenue Stream
Develop Implementation Plans and Start Doing It

Target Audience
Corporate Audiences and Sales Forces, Entrepreneurs, Small Business Owners, Distributors, Retailers, Independent Sales Professionals, Professional Services Providers, and Non-Profit Groups

Summary of Topics Covered
This program provides actual strategies and powerful action plans to help turn any position or business into a multi-pronged revenue producer in less time -- propelling profitability.

Special Features
This program is offered as either a small group workshop or large group conference.

Format and Duration
This program ranges from a one-hour keynote to a half-day seminar, delivered in full or in two parts.

Educational Materials Included
Keynotes and seminars include a handout master and complimentary three-month subscription to the Revenue Builder Club, Joel G. Block’s signature reinforcement program. This program is an excellent way to maintain audience enthusiasm and commitment. (A $99 Value Per Attendee). Post conference TeleSeminars, workbooks, audio programs, on-site panel participation and customized group training packages are also available.

	"The audience interaction was fantastic. It kept everyone involved and interested." - Kam Najmi, Palos Verdes, California

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