Many professionals and other people who I know have very few references that point to them on Google. For whatever reason they fail to write articles or publish papers that make it into the enormous catalog that makes up Google.

I regularly advise people to increase the volume of their Google references by publishing and producing material for at least two reasons. First, the population at large (your potential clients) can find you easier the more Google entries you have; and secondly, there is a certain perception about the value that you bring to your end-user population based on the number of entries that are found in Google. Somehow your competence and your credentials are reinforced by having a significant Google presence.

So, what's the easiest way to create a Google presence? 

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So many people who I know are whining and moaning about the effects of the bad economy on their business. I can't deny that this economy has had devastating effects for many people. And even though the media is saying that the recession might be over, the truth is that unemployment lags the rest of the economic indicators. That means that many more layoffs are on the horizon, and many more businesses are going to go down the drain as a result of the economy that we've experienced over the last 6 to 12 months or more.

All is not lost, however, as a result of the recession. At my company, the mantra for this year is "be superlative." That means that we have to be the best, the strongest, the fastest, the hungriest, and the people who want the business the most.  

More on Is There a Silver Lining to this Bad Economy?

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I was at the gym yesterday, talking to a long-time friend who had just finished a conversation with one of his friends. My friend said that he was quoting me when he told this friend that "everybody has to cooperate during these difficult times so that we can help one another be the best that we can be." The response from his friend was that every man is out for himself because that's human nature.

My theme — especially in these difficult times — is that we have to help each other. That means if you network with other people, now is the time to be looking out for their welfare. And now is the time to expect that they will look out for yours. We all need every opportunity to get a leg up that we can. More on Why Is Now The Time To Work Together?

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