June 6, 2008
Make A Friend
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People ask me regularly how they can increase their sales and their productivity in the field when making calls on both customers and prospects. I tell them it's the simplest formula in the world — just go out with the attitude of making a friend. When you go to a trade show, don't go there to find customers, to find vendors or to find suppliers: go there with the intention of making friends, because friendships are what ultimately turn into long-term vendor and supplier relationships, and customer relationships as well.
Filed under Strategic Networking by Joel Block
