Guru Marketing

September 2, 2011

Are You Hanging on by a Wire?

Let's face it: we live in a wired world, or more recently, a wireless one. In the old days, vacations meant that you could leave the office and never look back. A couple of weeks later, when you come back, you step back into your shoes, and keep going like nothing ever happened. But how many of us have a world like that nowadays? Now, people fall into one of a couple of categories. If you physically need to be present at your job, like a factory worker, a receptionist, or something else, then you can certainly leave without a care in the world and come back a few weeks later. As long as your job is still there, and the company is still solvent, you can walk back into your shoes like nothing ever happened.

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February 23, 2011

Are QR Codes the Future of Advertising?

I'm always on the lookout for the technologies that will change the way that we work, play and learn. This year, with the explosion of smart phones, it seems like one of the big applications is going to be QR codes. Like bar codes that are found on cans and boxes at supermarkets, QR codes consist of black modules arranged in a square pattern on a white background. They encode text, URLs or other data.

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February 16, 2011

Should I Buy an REO from the Bank?

There's a common misconception among consumers who want to buy real estate from a bank. Does this provide them with the best deal? Maybe yes, but maybe no. Lets take a look at the reality of the situation.

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January 26, 2011

Do You See What I am Talking About?

How often has it happened to you when you call up a large company, such as an airline or a phone company that you provide their electronic telephone system a pile of information about yourself such as: your account number; your balance; your flight number or something else, only to eventually be transferred to an agent who knows nothing about your case - and then you have to start the whole process over again? It is more common than any of us would like to admit and as hard it is to understand, it happens all the time. But it shouldn't happen at all, because if we give them our phone number or our account number, shouldn't that information just transfer to the agent? It seems to me like it should but from your experience, how often does it?

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December 20, 2010

Go Golla and Show Your Laptop How Much You Care

We continue our special coverage, in anticipation of the Consumer Electronics Show, which this year will be held January 6-9, 2011, in Las Vegas, Nevada. Our goal is to review products that we believe will help and advance the cause of entrepreneurs locally and around the globe. Exhibiting companies send us their products to review, and we evaluate those products for their utility, their cost, their ability to add efficiency, and for the ability of entrepreneurs to make more (or save more) money because they are using these products. And sometimes we look at products just because they add a little bit of fun to the entrepreneur's day.

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December 16, 2010

Who’s Got You Covered?

Every year, in anticipation of the Consumer Electronics Show, which this year will be held January 6-9, 2011, in Las Vegas, Nevada, we review products that we believe will help and advance the cause of entrepreneurs locally and around the globe. Exhibiting companies send us their products to review, and we evaluate those products for their utility, their cost, their ability to add efficiency, and for the ability of entrepreneurs to make more (or save more) money because they are using these products. And sometimes we look at products just because they add a little bit of fun to the entrepreneur's day.

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September 22, 2010

Where is Your Horse – In Front of or Behind the Cart?

Real Estate syndication is by far the most profitable aspect of the real estate industry. The reason is that it encompasses all the other areas including brokerage, lending, ownership, management and more. Each month, I host two Q&A teleconferences to help experienced people in the real estate business attain success in syndication. And with every call, I find there are two groups of people. There are those who are properly organized and ready to get started on the right path to real estate syndication. And then there are those who are having trouble getting out of their own way.

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September 8, 2010

Thank you and farewell to Matt Zembruski

It is with mixed emotions that I share with you that my longtime colleague, business partner, and friend, Matt Zembruski, is moving on to pursue other goals and dreams for his business career. Matt has been the general manager of Growth-Logic, Inc, also known as Bullseye Capital, for the last six years and his contribution has been immeasurable I am happy for Matt, but consider it a loss because Matt has brainstormed with me; Matt has organized with me; and Matt has helped to lead our company into many of the wonderful programs that have helped so many people over the years.

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August 16, 2010

How Intelligent Is Your Business?

I have recently been exposed to a whole new side of business operations and management. This underutilized tool combines accounting, finance, technology and operations. It makes smart companies smarter, and executives across the country and around the world are standing up and taking notice. You need to consider it for your business because being smart means moving fast. And for entrepreneurs, and companies that want to compete like they are entrepreneurs, precisely extracted information means serious business horsepower. What is this new magic bullet? In a phrase, “Business Intelligence."

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August 9, 2010

These Guys Know Parking

I always recommend that people and companies position themselves as world-class experts (see http://tinyurl.com/2dqrykh). Pick a niche that you can be great at, go after that niche ferociously, and make sure the world knows you're one of the best at the tiny little niche that you have picked. There's more money in niches and it’s the best way to stand out. Unfortunately, many entrepreneurs are nervous to limit the scope of their services because they worry they will miss out on something. But it is well known that you'll make a lot more money in the long run when you specialize, because you will have less competition, better brand recognition, and you will produce better results when you do the work that you are best at. More on These Guys Know Parking

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