December 19, 2008
Is The Credit Crisis Costing Your Business Revenue?
You might have heard that many of the credit card companies and the home mortgage companies are reducing the lines of their many millions of customers. Millions of credit reduction letters are going out from all manners of companies.
Filed under Business Growth, Creating Buyers, Growth Minute, Guru Marketing by Joel Block
November 20, 2008
Growing Your Business: Opportunity And Initiative
Every once in a while, you see somebody spot an opportunity and take the initiative to address it in a way that is different from everybody else. There is some sparkle that some people bring to bear, which provides them with rewards that were there for the taking, but that everybody else left on the table.
Filed under Business Growth, Creating Buyers, Growth Minute, Strategic Networking by Joel Block
November 3, 2008
Growing Your Business: Thirsty Horses
One of the main problems that I notice in business owners is that they generally don't understand the difference between sales and marketing. In fact, I recently had a client who hired a successful VP of Marketing away from a competitor to be his National VP of Sales. But in this new role, the poor guy failed miserably. My client could not understand why a success story in one firm could fail so prolifically in his. I saw the issue in 20 seconds:
Filed under Business Growth, Creating Buyers, Growth Minute by Joel Block
September 29, 2008
A Home Run Out Of The Park: Lumineers
Filed under Business Growth, Creating Buyers, Growth Minute, Guru Marketing by Joel Block
September 19, 2008
The 90-Second Rule
Have you ever sat through a presentation where someone was trying to sell something to you and it droned on and on for such an extended period of time that you nearly fell asleep? Unfortunately, I've sat through my fair share of these types of presentations, and as a result of being the recipient of this type of talk, I've developed the 90-second rule to help prevent the awful results that are received when somebody rambles on.
Filed under Business Growth, Creating Buyers, Raising Capital, Strategic Networking by Joel Block
July 25, 2008
Growing Your Business: Money Is About Priorities
Money is entirely about priorities. People can spend it any way that they choose. They can buy fancy cars that suck up a lot of gas, or they can buy more economical vehicles that are more energy efficient and socially responsible. People can be selfish or people can be lavish, but the one thing that we can all agree on is that people can spend their own money in any way that they want.
Filed under Business Growth, Creating Buyers, Growth Minute by Joel Block
July 18, 2008
Growing Your Business: Are You Ready?
This week, I received a phone call from a company on the East coast that wanted to sell me a service. I'm generally very easy going when it comes to receiving phone calls. Even if I don't recognize the phone number, I'll almost always answer it, and if it's a salesperson, I'll generally give them the time of day that they need to give their pitch or presentation to me.
Filed under Business Growth, Creating Buyers, Growth Minute by Joel Block
July 14, 2008
Growing Your Business: What Is Technology, Really?
I am tremendously confused. I don't have any idea anymore what technology is. I went to college in the early 1980s; I got my first job in the middle 80's and really cut my teeth in my career in the late 80's. That's when I first started making my money.
Filed under Business Growth, Creating Buyers, Growth Minute by Joel Block
July 7, 2008
Growing Your Business: Market To The Soft Spot
Last week was a wonderful vacation week with my family. My wife and I took our three kids on vacation in Oahu, which is in Hawaii. We were staying in Waikiki and visiting all the typical places that tourists tend to visit.
Filed under Business Growth, Creating Buyers, Growth Minute, Guru Marketing by Joel Block
June 4, 2008
12 Critical Strategies For Improving Sales
I love selling. I love everything about selling. This might sound strange to some people but I love helping people to solve their problems. That is the true nature of sales. When people have difficulties in business or in their personal life, and someone has the ability to help them, it is only one's ability to sell the solution that enables the problem to be solved. I love reading about selling, I love learning about selling and I love getting better at the art that I respect so much.
Filed under Business Growth, Creating Buyers by Joel Block
