How Should I Bait My Hook?

Every day I receive a positive message, in my inbox, from the Napoleon Hill Foundation. Visit cheapest diet pills class="yshortcuts">http://www.naphill.org to join the list. To follow is one of the messages, sent, which I feel is one of the most important ideas in all of marketing. I’m passing this on to you in hope that it stays "top of mind" with you everyday.

"A good fisherman goes out of his way to bait his hook with what the fish prefer - which might not be a bad tip for those who wish to succeed in human relationships".

"Just as in a conversation it's a good idea to listen more than you talk, it is also wise in relationships to think about the well-being of others more than you think about your own wishes and desires. When you constantly strive to treat others in the same way you would like them to treat you, you become a person whom others like to be around, one who commands their respect, confidence, and loyalty. When you learn to manage emotions and your ego, and when you learn to always consider the needs and desires of others, it is inevitable that you will "bait your hook" with kindness and consideration, and catch more friends than you can count."

This is good advice for many of us who spend time trying to get people to buy what we have whether is works for them or not. Whose need should we focus on? From the story above, the fisherman knows whose need matters when selecting bait.

I wrote a similar piece nearly a year ago: http://tinyurl.com/dnk4ny This simple advice is worth taking. It might make all the difference in the results that you get from your sales and marketing efforts.

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About Joel G. Block, President of Growth-Logic, Inc. Often dubbed a "Growth Architect" by his clients, Joel Block advises companies on explosive growth strategies by driving revenue and sales. Well known in the capital markets, Joel is a successful entrepreneur, speaker, advisor and faculty member of the iLearningGlobal community.

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