Growing Your Business: Chevron Knows How to Do It

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Last week, we were on a family vacation with the kids. We drove from our home in Los Angeles to Las Vegas, and then headed to the Grand Canyon. The trip to the Grand Canyon required us to take the road south from Las Vegas across Hoover Dam, and then a couple hundred miles to the Canyon.   For whatever reason, gasoline in Las Vegas is about $0.50 a gallon cheaper than it is in California. So, we were thrilled to pay Las Vegas prices, even though those prices are still ridiculous compared to the price of gas just a couple years ago.   Driving south on Highway 93, approaching Hoover Dam, we came across a gas station that was in the state of Nevada, but it did not seem to price the gas the way that other Nevada gas stations were pricing. Instead, it was a lot closer to the prices that we pay in California. I was surprised, but the gas station was absolutely packed. What surprised me was why so many people were paying so much extra money than if they had just gassed their car a few miles earlier. But then I realized why.   This Chevron gas station at the entrance of the Hoover Dam Bridge had a little sign in front of it that caused people to turn upside down and flood into this gas station.   That sign read "LAST CHANCE FOR GAS, 70 MILES".   Sometimes, you have to really put your information in people's faces. Sometimes you just have to tell them the truth, even if that truth scares them into doing business with you. This gas station did it absolutely right. They told the customers that if you're low on gas, you'd better not take a chance, because you're going to be in the desert with no access to the Auto Club and no access to gas for 70 long, hot, terrifying, lonely miles.

About Joel G. Block

Well known in the business community, Joel Block is a best selling author, speaker, and business strategist. Frequently a principal in his transactions, Joel has raised tens of millions of equity dollars for his ventures, which have included real estate syndications and privately held businesses.

Joel’s career is highlighted by the launch of a financial publishing company which he grew nationwide and later sold to the Los Angeles Times. More recently, Joel works with scientists, engineers, technologists and others to help them optimize their entrepreneurial opportunities. Would you like to get a private phone consultation with Joel? Visit www.joelblock.com/capital for details.

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